There is a lot to learn about search engine optimization. A lot that has been published on the subject. Just how can you distinguish the truly valuable information from the junk? This article offers you helpful tips that are sure to improve the optimization of your websites.
Google no longer focuses on meta tags in their algorithm used in ranking. Instead, title tags are getting a lot of attention. The first 66 characters in the content of this tag represent what is displayed for your website when it is ranked in search results. Therefore, you should choose your words carefully and make every word count toward promoting your business. Avoid any kind of fluff.
Keywords still play an important role, but they must be strategically placed in your SEO article. Your keyword should appear in your first and last paragraphs. However, it should not be overused within the other paragraphs of your content. If you use the keyword too often, the search engine will see it as spam and it may have negative effects on your site rank.